PYP Blog

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What are store brand infant formulas?
Store brand, also known as private-label, infant formulas are labeled with the names of retail store brands and typically save up to 50 percent versus name-brand formulas for a potential savings of $600 a year per baby. That’s one reason why hundreds of thousands of parents have switched from name-brand formulas to a store brand. Here’s another reason: nutritional equivalence.
If parents choose to formula feed and need to buy formula, store brand infant formula, which is labeled with the "store brand" names of retailers such as Walmart, Sam's Club, Target, CVS, Kroger, Walgreens, and Babies "R" Us, are nutritionally comparable to more expensive national brand formulas and are subject to the same exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies.